Continually growing the Dubai offering

Al Shindagha Museum was created to showcase a different side of Dubai. The museum takes its visitors on a journey through the rich Emirati heritage and culture and illustrates how innovation and a progressive mindset have shaped Dubai's global legacy. The curated walk-through experience connects the dots between past and present for Emiratis, residents and visitors.

Dubai's Department of Economy and Tourism (DET) is committed to contributing to the broader clean energy and sustainable development targets that Dubai has set out to achieve. The Dubai Sustainable Tourism initiative was established to directly address the tourism’s sector sustainability through the following four pillars: programmes, education, standards and awards.

Staying true to its pillars, DET has launched the ‘Dubai Sustainable Tourism Stamp' certification to enable and empower the tourism sector to achieve its sustainability goals, as well as support the UAE's NetZero 2050 initiative. This initiative aims to position Dubai as a leading sustainable tourism destination and the best city to visit, live and work in.

The stamp is awarded to hotel establishments that have gained the highest ranking for compliance with DET’s 19 Sustainability Requirements. These requirements complement and reinforce existing sustainability frameworks of international hotel and hospitality group frameworks and are not intended to replace these global frameworks. Applicable across all hotel classifications, the standards are in place to advance world-class sustainability and environmental practices and enhance the visitor experience.

The Futurism Programme is an accelerator programme that taps into the creative start-up community, connecting global innovators and entrepreneurs and drive disruptive technology and innovation within the industry.

Al Marmoom Desert Conservation Reserve is part of Dubai’s commitment to environmental and cultural preservation.
The largest desert conservation reserve in the UAE, Al Marmoom is a sustainable tourism success story that offers an immersive experience of native wildlife and heritage. Covering forty hectares of dunes, lakes and shrubland, nature exploration is paired with authentic experiences of Bedouin life, showing visitors a different side of Dubai and supporting local culture and environment.

DET has partnered with VoiceMap and PocketGuide apps to offer multilingual culture, arts and heritage-led tours for self-guided city exploration. Visitors can choose from eight free digital tours in seven languages, with 10 Mandarin language tours also available via the DET WeChat Mini Programme.

Launched in January 2019, the Attractions Marketplace is a business-to-business (B2B) platform that connects Dubai’s world-class attractions and experiences with online travel agents, hotels, tour operators, aggregators and destination management companies, to enable greater levels of visibility and sales.
Through the marketplace, the attractions can directly manage multiple distribution channels with real-time capacity, up-to-date content and different pricing strategies across multiple sales channels on one convenient and intuitive portal.
By harnessing the power of technology, the Attractions Marketplace presents businesses with real-time insight, so they are better equipped to provide bespoke, memorable experiences to global travellers.

This free custom-built industry intelligence dashboard app is developed to be used by the Dubai Government as well as private and public sector business leaders. Tourism Analytics delivers up-to-date market performance data from macroeconomic drivers to market insights, to support informed tourism sector development and sustainable growth.
The platform is highly secure and easy to navigate, it allows authorised stakeholders real-time access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, travel-related global trends, brand affinity, and more.

An area of outstanding natural beauty nestled in the foothills of the Hatta mountain range, this year-round destination is home to the endangered Arabian tahr, rare fauna and flora, and a spectacular duo of dams. The conservation area is popular with hikers, kayakers, mountain bikers and nature lovers.