Al Shindagha Museum was created to showcase a different side of Dubai. The museum takes its visitors on a journey through the rich Emirati heritage and culture and illustrates how innovation and a progressive mindset have shaped Dubai's global legacy. The curated walk-through experience connects the dots between past and present for Emiratis, residents and visitors.

Dubai's Department of Economy and Tourism (DET) is committed to contributing to the broader clean energy and sustainable development targets that Dubai has set out to achieve. The Dubai Sustainable Tourism initiative was established to directly address the tourism’s sector sustainability through the following four pillars: programmes, education, standards and awards.

Staying true to its pillars, DET has launched the ‘Dubai Sustainable Tourism Stamp' certification to enable and empower the tourism sector to achieve its sustainability goals, as well as support the UAE's NetZero 2050 initiative. This initiative aims to position Dubai as a leading sustainable tourism destination and the best city to visit, live and work in.

The stamp is awarded to hotel establishments that have gained the highest ranking for compliance with DET’s 19 Sustainability Requirements. These requirements complement and reinforce existing sustainability frameworks of international hotel and hospitality group frameworks and are not intended to replace these global frameworks. Applicable across all hotel classifications, the standards are in place to advance world-class sustainability and environmental practices and enhance the visitor experience.

The Futurism Programme is an accelerator programme that taps into the creative start-up community, connecting global innovators and entrepreneurs and drive disruptive technology and innovation within the industry.

Al Marmoom Desert Conservation Reserve is part of Dubai’s commitment to environmental and cultural preservation.
The largest desert conservation reserve in the UAE, Al Marmoom is a sustainable tourism success story that offers an immersive experience of native wildlife and heritage. Covering forty hectares of dunes, lakes and shrubland, nature exploration is paired with authentic experiences of Bedouin life, showing visitors a different side of Dubai and supporting local culture and environment.

An area of outstanding natural beauty nestled in the foothills of the Hatta mountain range, this year-round destination is home to the endangered Arabian tahr, rare fauna and flora, and a spectacular duo of dams. The conservation area is popular with hikers, kayakers, mountain bikers and nature lovers.