DFRE
Dubai Shopping Festival celebrates its 25th edition in collaboration with the city’s leading retailers
31 Dec 2019, Dubai, UAE
The 25th edition of Dubai Shopping Festival (DSF) was launched on Thursday 26 December and will run until Saturday 1 February, featuring a diverse and exciting 38-day programme of promotions, opportunities to win, innovative experiences, show-stopping entertainment and brand activations for everyone to enjoy.
![Ahmed Al Khaja CEO DFRE](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/ahmed-al-khaja-ceo-dfre.jpeg?rev=0f49e5c6f76f43c9944f02febf18c20f&cx=0.58&cy=0.27&cw=500&ch=500)
The 25th edition of Dubai Shopping Festival (DSF) was launched on Thursday 26 December and will run until Saturday 1 February, featuring a diverse and exciting 38-day programme of promotions, opportunities to win, innovative experiences, show-stopping entertainment and brand activations for everyone to enjoy.
![Colm McLoughlin](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/colm-mcloughlin.jpg?rev=0c8713d310b6401fa43ab1b3ffb8323c&cx=0.51&cy=0.18&cw=580&ch=455)
![Iqbal Hamzah](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/iqbal-hamzah.jpg?rev=89179b1370c44fb5b8b49b94b1ccc261&cx=0.37&cy=0.21&cw=580&ch=605)
![Michel Ayat](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/michel-ayat.jpg?rev=64bcbac0475344e8897f8f3f545131e3&cx=0.55&cy=0.36&cw=580&ch=605)
![Nisreen Boustani](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/nisreen-boustani.jpg?rev=57756f059c7346429a9091ed859e1529&cx=0.42&cy=0.25&cw=580&ch=455)
![Pankaj Kumar](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/pankaj-kumar.jpg?rev=4267a1ecfa9e4f2688ce64ce8cec0c17&cx=0.5&cy=0.34&cw=580&ch=455)
![Peter England](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/peter-england.jpg?rev=90845d99ec1b4e21aef15a8577b2be21&cx=0.52&cy=0.26&cw=580&ch=605)
![Sally Yacoub](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/sally-yacoub.jpg?rev=61a7e00c00b149b4aa5ba468bcd9d93f&cx=0.5&cy=0.5&cw=580&ch=455)
![Steven Cleaver](/-/media/dotsite/images/5-0-newsroom/2020/01/dsf25-strategic-partners/steven-cleaver.jpg?rev=3dbe6ab484e04abebe2966d1e92a4184&cx=0.49&cy=0.22&cw=580&ch=605)